"Turn on, tune in, drop out" is a counterculture phrase popularized by Timothy Leary in the 1960s. In a 1988 interview with Neil Strauss, Leary stated that slogan was "given to him" by Marshall McLuhan during a lunch in New York City. Leary added that McLuhan "was very much interested in ideas and marketing, and he started singing something like, 'Psychedelics hit the spot / Five hundred micrograms, that's a lot,' to the tune of a Pepsi commercial. Then he started going, 'Tune in, turn on, and drop out'." The phrase was utilized by Leary in a speech he delivered at the opening of a press conference in New York City on September 19, 1966. It urged people to embrace cultural changes through the use of psychedelics and by detaching themselves from the existing conventions and hierarchies in society.
http://en.wikipedia.org/wiki/Turn_on,_tune_in,_drop_out
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