Queerbaiting is a marketing technique for fiction and entertainment in which creators hint at, but then do not actually depict, same-sex romance or other LGBT representation. They do so to attract ("bait") a queer or straight ally audience with the suggestion of relationships or characters that appeal to them, while at the same time attempting to avoid alienating other consumers.
Queerbaiting has been observed in popular fiction such as films and television series, but also in celebrities who convey an ambiguous sexual identity through their works and statements. The term arose in and has been popularized through discussions in Internet fandom since the early 2010s. It comes from a larger history of LGBT discourse in media representation dating back to the 1970s from subtle marketing to LGBT people through commercials and books.
Queer fans have reacted with concern and anger to an identity they consider defining being used as a mere marketing ploy, a plaything for creatives, a mark of "edginess", or a commodity.
Fans have derided, for instance, queer characters being used as plot devices rather than as characters for their own sake. For instance, Glee, a series with many queer series regulars, was criticized by fans for presenting "superficial stereotypes of queerness for dramatic effect".
Όπως αναμένεται, τα ελάχιστα ευρήματα στο ελληνικό διαδίκτυο είναι εντελώς αμετάφραστα. Καμιά ιδέα;
Queerbaiting has been observed in popular fiction such as films and television series, but also in celebrities who convey an ambiguous sexual identity through their works and statements. The term arose in and has been popularized through discussions in Internet fandom since the early 2010s. It comes from a larger history of LGBT discourse in media representation dating back to the 1970s from subtle marketing to LGBT people through commercials and books.
Queer fans have reacted with concern and anger to an identity they consider defining being used as a mere marketing ploy, a plaything for creatives, a mark of "edginess", or a commodity.
Fans have derided, for instance, queer characters being used as plot devices rather than as characters for their own sake. For instance, Glee, a series with many queer series regulars, was criticized by fans for presenting "superficial stereotypes of queerness for dramatic effect".
Όπως αναμένεται, τα ελάχιστα ευρήματα στο ελληνικό διαδίκτυο είναι εντελώς αμετάφραστα. Καμιά ιδέα;
