Ομαδική υποστήριξη, μέσω αγορών, προς «πράσινες» εταιρείες.
Από Macmillan:
Από OUP:
Αν έχετε κάποια ιδέα για καλύτερη μετάφραση, ας την ακούσουμε. Αν σας περάσει από το μυαλό λεξιπλασία του είδους «επικαροτώ», αφήστε να βγει όπως μπήκε.
Από Macmillan:
carrotmob also carrot mob noun countable
an event in which a large group of people gather at an environmentally-friendly shop or business and demonstrate support for it by buying products
carrotmobbing
noun [uncountable]
carrotmobber
noun [countable]
'The first carrotmob in Portland, on this past Father's Day, turned out to be a huge success. (What's a carrotmob? It's positive economic activity designed to incentivize micro-efforts at small business sustainability …)'
Loaded Orygun 23rd June 2009
'Carrotmobbing, in European stores now … The philosophy is simple: rather than boycotting shop owners for not doing enough for the environment, carrotmobbers use their consumer power to reward those that do.'
NRC International 7th July 2009
an event in which a large group of people gather at an environmentally-friendly shop or business and demonstrate support for it by buying products
carrotmobbing
noun [uncountable]
carrotmobber
noun [countable]
'The first carrotmob in Portland, on this past Father's Day, turned out to be a huge success. (What's a carrotmob? It's positive economic activity designed to incentivize micro-efforts at small business sustainability …)'
Loaded Orygun 23rd June 2009
'Carrotmobbing, in European stores now … The philosophy is simple: rather than boycotting shop owners for not doing enough for the environment, carrotmobbers use their consumer power to reward those that do.'
NRC International 7th July 2009
Από OUP:
Carrot Mobbing noun the practice of people going in large numbers on the same day to shop at a small business that has been specially chosen for its good environmental practices: Carrot Mobbing is a fun community activity that rewards businesses that make environmentally friendly choices. * Carrot Mobbing emerged in the US earlier this year. * It remains to be seen whether the Carrot Mobbing craze is really going to catch on.
The term Carrot Mobbing comes from the idiom, the carrot and stick approach. The idea is to use the ‘carrot’ of increased business to reward companies for good environmental practices, rather than the ‘stick’ of taxes or boycotts (= refusing to buy from them) to punish them for practices that cause pollution. The speed of modern communications, using the Internet and mobile/cell phones, makes it possible to organize a large group of people within a very short time, and this has been seen in the recent craze for flashmobbing (= people gathering in a public place at the same time, all dressed—for example—as Santa Claus). Carrot Mobbing takes the same idea and gives it a serious purpose.
The term Carrot Mobbing comes from the idiom, the carrot and stick approach. The idea is to use the ‘carrot’ of increased business to reward companies for good environmental practices, rather than the ‘stick’ of taxes or boycotts (= refusing to buy from them) to punish them for practices that cause pollution. The speed of modern communications, using the Internet and mobile/cell phones, makes it possible to organize a large group of people within a very short time, and this has been seen in the recent craze for flashmobbing (= people gathering in a public place at the same time, all dressed—for example—as Santa Claus). Carrot Mobbing takes the same idea and gives it a serious purpose.
Αν έχετε κάποια ιδέα για καλύτερη μετάφραση, ας την ακούσουμε. Αν σας περάσει από το μυαλό λεξιπλασία του είδους «επικαροτώ», αφήστε να βγει όπως μπήκε.
