Theseus
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"Tropicana launches "Tap into Nature" campaign
Tropicana is marketing its juices with a global campaign themed "Tap into Nature," highlighting the brand's relationship with fruit growers. "We decided to have a global group that makes sure we have a common global approach from a positioning perspective and, where we can, packaging and communications," said Memo Maquivar, marketing vice president at Tropicana."
tap into means:-
1. To establish a connection with; have access to: --they tapped into a new market for their products.
2. To take advantage of: --The prinipal tapped into the students' enthusiasm to improve the school.
My dictionary uses the word εκμεταλλεύομαι but isn't it too negative?:)
Tropicana is marketing its juices with a global campaign themed "Tap into Nature," highlighting the brand's relationship with fruit growers. "We decided to have a global group that makes sure we have a common global approach from a positioning perspective and, where we can, packaging and communications," said Memo Maquivar, marketing vice president at Tropicana."
tap into means:-
1. To establish a connection with; have access to: --they tapped into a new market for their products.
2. To take advantage of: --The prinipal tapped into the students' enthusiasm to improve the school.
My dictionary uses the word εκμεταλλεύομαι but isn't it too negative?:)