Dead air is an unintended interruption in a radio broadcast during which no sound is transmitted .
The term is most often used in cases where program material comes to an unexpected halt, either through operator error or for technical reasons, although it is also used in cases where a broadcaster has 'dried up'. Among professional broadcasters, dead air is considered one of the worst things that can occur.Dead air can also apply to television broadcasting, generally when a television channel has an interruption to its output, resulting in a blank screen or in the case of digital television, a frozen image, until output is restored or an apology message is broadcast.Having dead air during commercials or sponsorship announcements can cost networks considerable advertising revenue.
http://www.drenergysaver.com/glossary/Dead-air/
Εγώ έχω τον όρο σχετικά με ζωντανή τηλεοπτική εκπομπή, όταν λέει ο εκφωνητής, "Και τώρα βλέπουμε τη ρεπόρτερ μας..." και η ρεπόρτερ δεν είναι εκεί, και γίνεται ψιλοπανικός. Θα έλεγα "νεκρός χρόνος", αλλά δεν μου πολυαρέσει. Εκτός αν μου πείτε, εσείς που ξέρετε από ραδιόφωνα και τηλεοράσεις, ότι έτσι λέγεται.
The term is most often used in cases where program material comes to an unexpected halt, either through operator error or for technical reasons, although it is also used in cases where a broadcaster has 'dried up'. Among professional broadcasters, dead air is considered one of the worst things that can occur.Dead air can also apply to television broadcasting, generally when a television channel has an interruption to its output, resulting in a blank screen or in the case of digital television, a frozen image, until output is restored or an apology message is broadcast.Having dead air during commercials or sponsorship announcements can cost networks considerable advertising revenue.
http://www.drenergysaver.com/glossary/Dead-air/
Εγώ έχω τον όρο σχετικά με ζωντανή τηλεοπτική εκπομπή, όταν λέει ο εκφωνητής, "Και τώρα βλέπουμε τη ρεπόρτερ μας..." και η ρεπόρτερ δεν είναι εκεί, και γίνεται ψιλοπανικός. Θα έλεγα "νεκρός χρόνος", αλλά δεν μου πολυαρέσει. Εκτός αν μου πείτε, εσείς που ξέρετε από ραδιόφωνα και τηλεοράσεις, ότι έτσι λέγεται.
