Actionability is the degree to which effective programs can be formulated for attracting and serving the segments. Segments that are measurable, accessible, and potentially profitable are 'worthless' as segments unless marketing programs can be developed and implemented for each of them.
Actionability is one of the major requirements (with accessibility, measurability and substantiality) for useful market segmentation; actionability expresses the notion that the segment targeted must be of an appropriate size for the company's resources to handle.
Το actionability τονίζει ότι "έχει νόημα, αξίζει τον κόπο" η ανάληψη δράσης - επομένως μία απόδοση ως "δυνατότητα ανάληψης δράσης" χωλαίνει. Εννοείται, φυσικά, ότι όσο ολιγολεκτικότερο το μετάφρασμα, τόσο το καλύτερο. Ευχαριστώ εκ των προτέρων.
PS In the marketing sense, actionability is irrelevant to the same word in the law sense (i.e. the quality of being actionable; liability to legal action).
Actionability is one of the major requirements (with accessibility, measurability and substantiality) for useful market segmentation; actionability expresses the notion that the segment targeted must be of an appropriate size for the company's resources to handle.
Το actionability τονίζει ότι "έχει νόημα, αξίζει τον κόπο" η ανάληψη δράσης - επομένως μία απόδοση ως "δυνατότητα ανάληψης δράσης" χωλαίνει. Εννοείται, φυσικά, ότι όσο ολιγολεκτικότερο το μετάφρασμα, τόσο το καλύτερο. Ευχαριστώ εκ των προτέρων.
PS In the marketing sense, actionability is irrelevant to the same word in the law sense (i.e. the quality of being actionable; liability to legal action).