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Social networking site Facebook has seen its first drop in UK users in January, new industry data indicates.
Users fell 5% to 8.5 million in January from 8.9 million in December, according to data from Nielsen Online.
This was the first drop in user numbers since July 2006 when Nielsen began compiling data on the site.
Nic Howell, deputy editor of industry magazine New Media Age, said the site was no longer as popular among its core audience of young people.
"Social networking is as much about who isn't on the site as who is - when Tory MPs and major corporations start profiles on Facebook, its brand is devalued, driving its core user base into the arms of newer and more credible alternatives," he said.
More here
Users fell 5% to 8.5 million in January from 8.9 million in December, according to data from Nielsen Online.
This was the first drop in user numbers since July 2006 when Nielsen began compiling data on the site.
Nic Howell, deputy editor of industry magazine New Media Age, said the site was no longer as popular among its core audience of young people.
"Social networking is as much about who isn't on the site as who is - when Tory MPs and major corporations start profiles on Facebook, its brand is devalued, driving its core user base into the arms of newer and more credible alternatives," he said.
More here