Σύμφωνα με τον ορισμό στη WP:
Competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers making strategic decisions for an organization.
Competitive intelligence essentially means understanding and learning what's happening in the world outside your business so you can be as competitive as possible. It means learning as much as possible—as soon as possible—about your industry in general, your competitors, or even your county's particular zoning rules. In short, it empowers you to anticipate and face challenges head on.
Key points of this definition:
Στο νέτι υπάρχουν ήδη λίγα ευρήματα με πληροφόρηση για τον ανταγωνισμό. Να τη θεωρήσουμε ικανοποιητική απόδοση ή υπάρχουν άλλες, καλύτερες ιδέες ή αποδόσεις;
Competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers making strategic decisions for an organization.
Competitive intelligence essentially means understanding and learning what's happening in the world outside your business so you can be as competitive as possible. It means learning as much as possible—as soon as possible—about your industry in general, your competitors, or even your county's particular zoning rules. In short, it empowers you to anticipate and face challenges head on.
Key points of this definition:
- Competitive intelligence is an ethical and legal business practice, as opposed to industrial espionage, which is illegal.
- The focus is on the external business environment.
- There is a process involved in gathering information, converting it into intelligence and then utilizing this in business decision making. Some CI professionals erroneously emphasize that if the intelligence gathered is not usable, or actionable, then it is not intelligence.
Στο νέτι υπάρχουν ήδη λίγα ευρήματα με πληροφόρηση για τον ανταγωνισμό. Να τη θεωρήσουμε ικανοποιητική απόδοση ή υπάρχουν άλλες, καλύτερες ιδέες ή αποδόσεις;
