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ambient media / advertising = περιρρέοντα μέσα / περιρρέουσα διαφήμιση

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ambient
Relating to or denoting advertising that makes use of sites or objects other than the established media (e.g. by placing slogans on the back of bus tickets).
- Print ads complementing the TV and radio ads will run in national media, with ambient advertising at stations and on buses.
- Point-of-sale advertisements accounted for a quarter of the total ambient media spend.
- The campaign covers TV, radio, print and ambient media, with the message that the newspaper is worth re-appraising.



Ambient media is a form of advertising that we have come to accept as it surrounds most every aspect of our daily lives. These advertisements can be found on shopping carts, public transportation, and cars and trucks as we navigate our normal daily routines. The concept of ambient media draws upon the principles of manifestation, morphing, intelligence, and experience.
The reasons that this form of marketing has grown quite quickly over the last few years are many and include its versatility in reaching consumers at the points of sale, and almost always precise consumer targeting. Ambient intelligence based media can also facilitate mass attention in centralized locations, or directly interact with consumers during normal every day activities.
Other examples of ambient media are messages that appear on the backs of car park receipts, on subway billboards and sides of city buses. More overt displays are seen on hot air balloons at festivals, blimps at sporting events, and more recently product placement on television shows and in movies.
https://www.icontact.com/define/ambient-media/


Ambient Media started to appear in British media jargon around 1999, but now seems to be firmly established as a standard term within the advertising industry. It is the name given to a new breed of out-of-home products and services determined by some as non-traditional or alternative media. Ambient media advertising can be used in conjunction with mainstream traditional media, or used equally effectively as a stand-alone activity. The key to a successful ambient media campaign is to choose the best media format available and combined with effective message. […]

https://en.wikipedia.org/wiki/Ambient_media

Μετά από συζήτηση στο ειδικό φόρουμ του Ελληνικού Δικτύου Ορολογίας και στο ΓΕΣΥ, ο όρος που υιοθετήθηκε (και πέρασε και στη βάση IATE) είναι:

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