nickel
16-05-2008, 04:29 PM
greenwash : "Disinformation disseminated by an organization so as to present an environmentally responsible public image." (OED)
Wikipedia: http://en.wikipedia.org/wiki/Greenwash
Greenwash (a portmanteau of green and whitewash) is a term that is used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service…
Greenwashing was coined by suburban NY enviromentalist Jay Westerveld in 1986, in an essay regarding the hotel industry's practice of placing green placards in each room, promoting reuse of guest-towels, ostensibly to "save the environment". Westerveld noted that, in most cases, little or no effort toward waste recycling was being implemented by these institutions, due in part to the lack of cost-cutting effected by such practice. Westerveld opined that the actual objective of this "green campaign" on the part of many hoteliers was, in fact, profit increase. Westerveld hence monikered this and other outwardly environmentally-conscientious acts with a greater, underlying purpose of profit increase as greenwashing.
The term is generally used when significantly more money or time has been spent advertising being green (that is, operating with consideration for the environment), rather than spending resources on environmentally sound practices. This is often portrayed by changing the name or label of a product, to give the feeling of nature, for example putting an image of a forest on a bottle of harmful chemicals. Environmentalists often use greenwashing to describe the actions of energy companies, which are traditionally the largest polluters.
Μεταφράσεις που είδα:
greenwash their products = βαφτίζουν πράσινα τα προϊόντα τους, βάζουν «πράσινο περιτύλιγμα» στα προϊόντα τους
greenwash their image = εμφανίζονται με / προβάλλουν οικολογικό προσωπείο
Δεν ξέρω να υπάρχει καθιερωμένος όρος που να περιγράφει την πρακτική.
Υποσημείωση: Δεν πρόκειται για «πλύση εγκεφάλου»· δεν προέρχεται από το brainwashing.
Wikipedia: http://en.wikipedia.org/wiki/Greenwash
Greenwash (a portmanteau of green and whitewash) is a term that is used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service…
Greenwashing was coined by suburban NY enviromentalist Jay Westerveld in 1986, in an essay regarding the hotel industry's practice of placing green placards in each room, promoting reuse of guest-towels, ostensibly to "save the environment". Westerveld noted that, in most cases, little or no effort toward waste recycling was being implemented by these institutions, due in part to the lack of cost-cutting effected by such practice. Westerveld opined that the actual objective of this "green campaign" on the part of many hoteliers was, in fact, profit increase. Westerveld hence monikered this and other outwardly environmentally-conscientious acts with a greater, underlying purpose of profit increase as greenwashing.
The term is generally used when significantly more money or time has been spent advertising being green (that is, operating with consideration for the environment), rather than spending resources on environmentally sound practices. This is often portrayed by changing the name or label of a product, to give the feeling of nature, for example putting an image of a forest on a bottle of harmful chemicals. Environmentalists often use greenwashing to describe the actions of energy companies, which are traditionally the largest polluters.
Μεταφράσεις που είδα:
greenwash their products = βαφτίζουν πράσινα τα προϊόντα τους, βάζουν «πράσινο περιτύλιγμα» στα προϊόντα τους
greenwash their image = εμφανίζονται με / προβάλλουν οικολογικό προσωπείο
Δεν ξέρω να υπάρχει καθιερωμένος όρος που να περιγράφει την πρακτική.
Υποσημείωση: Δεν πρόκειται για «πλύση εγκεφάλου»· δεν προέρχεται από το brainwashing.